Altrix.one

Industries / Jewellery Retail

Altrix.one for Jewellery Retail

Turn gold-rate chats into showroom visits and wedding orders.

From gold-rate query to bridal order, every buyer and scheme member on WhatsApp.

New enquiryContactedVisit / video callDesigns sharedEstimate sharedAdvance / rate bookingPurchased
Sound familiar?

From daily chaos to one WhatsApp desk.

Daily gold-rate and design queries flood WhatsApp; staff answer the same questions by hand and miss serious buyers.

Wedding buyers compare several showrooms; designs and estimates sent from staff phones are never followed up or tracked.

Gold scheme instalments are tracked in registers or basic billing software, so reminders are missed and members drop out.

Counter staff incentives (by weight, making charges or value) are worked out by hand at month end, which causes disputes.

Owners cannot see which ads, broadcasts or exhibitions bring footfall and sales.

The AI assistant answers rate and design queries instantly and qualifies occasion, item, budget and date.

Designs, estimates, rate-lock advances and scheme instalments are tracked and reminded on WhatsApp.

Counter-staff targets, incentives and attendance by showroom, plus source-wise sales for the owner.

Your pipeline

8 stages, ready on day one.

Stage names and sub-stages that match how jewellery retail teams already sell. Change any of them, with no code.

  1. 1New enquiryCTWA ad chat Β· Gold rate query Β· Walk-in
  2. 2ContactedCatalogue sent Β· Video call asked Β· Call back asked
  3. 3Visit / video callStore visit booked Β· Video showing booked Β· Rescheduled
  4. 4Designs sharedCatalogue shortlist Β· Custom design Β· Weight estimate sent
  5. 5Estimate sharedRate lock asked Β· Old gold exchange Β· Making charge talk
  6. 6Advance / rate bookingRate booking paid Β· Custom order placed Β· Part paid
  7. 7PurchasedDelivered Β· Alteration pending Β· Scheme enrolled
  8. βœ•LostBought elsewhere Β· Rate too high Β· Postponed Β· No response
AI & Automation

AI asks. Automation follows up.

First questions the AI asks

  1. What is the occasion: wedding, engagement, festival, gift or investment?
  2. What are you looking for: bridal set, necklace, bangles, chain, earrings, ring, or coins?
  3. What budget do you have in mind? Under β‚Ή50,000 / β‚Ή50,000–2 lakh / β‚Ή2–5 lakh / Above β‚Ή5 lakh
  4. When do you need it? Please share the occasion date or month.
  5. Would you like to exchange old gold as part of this purchase?

Automatic steps

  • When new enquiry from CTWA ad or Instagram
    Then AI asks the 5 qualifier questions and shares the catalogue link
    instant
  • When new enquiry with no staff reply
    Then alert online sales, then store manager
    30 min, then 60 min
  • When stage = visit_booked
    Then send template visit_confirm
    1 day before
  • When stage = estimate_shared with no reply
    Then call task for sales executive
    2 days
  • When stage = advance
    Then send template advance_received and create order for order desk
    instant
  • When custom order marked ready
    Then send template order_ready
    instant
  • When scheme instalment due
    Then send template scheme_instalment_reminder
    3 days before
  • When stage = won, anniversary of purchase (opted-in only)
    Then send template anniversary_wish
    1 year after
Coming soon: Instagram DM automation. For jewellery retail enquiries that start on Instagram: DMs land in the same inbox as WhatsApp, a comment like "price" gets an automatic DM, and every DM becomes a lead with hand-off to a salesperson.See all
Templates

WhatsApp templates, written for you.

8 WhatsApp message templates come with this pack. Edit them to match your voice.

Gold rate todaymarketing

Good morning 1! Today's 22K gold rate at 2 is Rs. 3 per gram. Reply DESIGNS to see new arrivals. Reply STOP to opt out.

Visit confirmutility

Hi 1, your visit to our 2 showroom is booked for 3. 4 will keep your shortlisted designs ready. Reply 2 to change the time.

Designs sharedutility

Hi 1, here are the 2 designs you asked about. Tap View designs below for photos, weights and estimates. Reply with the codes you like.

Estimate sharedutility

Hi 1, the estimate for your 2 is Rs. 3 at today's rate, including making charges and GST. This estimate is valid until 4.

Inside the pack

Set up for Jewellery Retail.

Stages, fields, AI & Automation, templates, dashboards and roles come ready. Change any of it, with no code.

Fields

OccasionLooking forMetalBudgetApprox weight (g)Occasion dateOld gold exchangeBranchVisit / video call dateRate locked (per gram)Gold schemeDesign reference

Dashboard numbers

New enquiries this weekVisits and video callsVisit to purchaseSales value (month)Average ticketScheme collections

Team roles

OwnerStore managerSales executiveOnline salesOrder deskAccounts

Lead sources

Click-to-WhatsApp adInstagramGold rate broadcast replyGoogle Maps / Business ProfileWalk-inReferralRepeat customerWedding exhibition
Altrix.oneALL IN ONE

See Altrix.one for Jewellery Retail

In 30 minutes we will show Altrix.one running on your own sales flow, with your stages, your messages and your team.

Early access from 1 Nov 2026 for demos and pilot companies. Full self sign-up opens later, with a 7-day free trial.

Book a free demo
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