Acceptable use.

Why this matters

This policy sets the rules for using Altrix.one, a brand of Altrix.one (legal entity: [LEGAL ENTITY NAME]). It is part of our Terms of service and applies to every company that uses Altrix.one and all its users. The company is responsible for what its users, automations and AI & Automation rules do.

WhatsApp, Instagram and Messenger limits and quality ratings matter to everyone. Spam can get numbers blocked and templates paused, so we enforce this policy firmly.

1. Message only people who want to hear from you

• Follow Meta's WhatsApp Business Messaging Policy, WhatsApp Commerce Policy, Messenger and Instagram platform policies and Meta's terms.
• Message a person on WhatsApp only if they messaged you first, or they opted in to messages from your business. The opt-in must name your business and say what messages they will get. Keep proof of it.
• Do not buy, rent, scrape or share phone number lists, and do not message uploaded contacts without their opt-in.
• When someone says "stop" or asks not to be contacted, stop marketing messages at once and mark them as opted out. Altrix's automations never message a contact marked as opted out.

2. Windows, templates and AI

• WhatsApp: outside the 24-hour customer service window, send only Meta-approved templates, in the right category (marketing, utility or authentication).
• Instagram and Messenger: reply within 24 hours of the person's last message. After that, only a person (not a bot) may reply, for up to 7 days. There are no automated follow-ups after 24 hours.
• AI & Automation: tell people when they are chatting with an automated assistant, keep the hand-off to a human switched on, respect quiet hours and sending caps, and check AI answers before relying on them. Clinics must keep the "no medical advice" guard on.
• Keep your number's quality rating healthy. If Meta lowers it, we may slow or pause marketing sends until it recovers.
• SMS and calls: follow TRAI's rules (DLT registration, the Do-Not-Disturb registry and calling hours), and play a notice before recording calls.

3. Content you must not send or store

• Anything illegal, fraudulent or misleading, such as fake offers, phishing, fake jobs, lottery messages or pyramid schemes.
• Goods and services that Meta's Commerce Policy forbids, such as drugs, weapons, tobacco and vaping products, adult content, unlicensed real-money gambling, prescription medicines and counterfeit goods.
• Hate speech, harassment, threats, or anything that exploits or harms children.
• Content that infringes copyright, trademarks or privacy, and malware or links to it.
• Card numbers, bank passwords, one-time codes or Aadhaar numbers in chat messages. Use the secure upload link for KYC documents.

4. Security and fair use

• Do not probe or break the Service's security or try to reach another company's data. For security research, write to us first.
• Do not share logins or one-time codes. Altrix staff will never ask for your code or keys.
• Do not overload the Service, get around rate limits, or copy, scrape, reverse engineer or resell it (unless you are an approved partner).
• Users must be 18 or older.

5. Industry rules

• Clinics: no diagnosis or treatment advice by AI; follow the National Medical Commission's advertising rules.
• Education: get a parent's or guardian's consent for children's data, as the DPDP Act requires.
• Insurance, loans and investments: follow IRDAI, RBI and SEBI rules; no guaranteed-return claims.
• Real estate: show RERA registration numbers where the law requires them.

6. What we do if the rules are broken

Depending on how serious it is, we may warn you, pause the automation, template or channel involved, limit sending, suspend the account, or end it under the Terms. We act at once if Meta, a regulator or the law requires it, or if others are at risk. We report illegal content to the authorities. Usage already charged stays charged.

To report abuse, email corp@altrix.one with the number or account and what happened. We acknowledge within 1 business day.